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Friday, October 3, 2014

Networks flops

The world's number one website launched into the social media universe in 2011, but it never really took off in the way that Facebook or Twitter did, despite the incredible brand power behind it.
Many have referred to Google+ as a ghost town: users are signing up, but they're not doing much there. Even Google's own employees aren't particularly active on it.
The disparity stems from the fact that many Google+ users are users by default. Until last month, anyone who signed up to Google's email service, Gmail, was automatically given a Google+ account as well. For people with multiple Gmail accounts – say, one for home, and one for work – that means multiple Google+ accounts, thereby inflating user numbers.
But whether or not Google+ is a success or a flop depends on what you expect a social network to do.
http://www.smh.com.au/digital-life/digital-life-news/ello-goodbye-five-social-network-flops-20141001-10nggx.html

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