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Tuesday, March 13, 2018

SEO is a Sham – Miquel Hudin

SEO is a Sham – Miquel Hudin



Search Engine Optimization.
If you’re in the web industry and you haven’t heard this term, then
you’re really not in the web industry. For those of us who are, it’s
tossed around about as much as AJAX
these days. For those who are out of the loop, this is a fancy acronym
for work done to a website to make it friendlier to the search engines.
It can be something as simple as reworking a few bits of the site, to a
complete overhaul, to paying for the search results to be artificially
altered in that site’s favor.

There is some legitimacy to this practice, but in reality, the hype is
over the top. I go so far as to call it a sham because there are so
many shysters running around saying that they can do it and maybe they
can. Really though, it’s not that hard and this abbreviation is as
misleading as SUV. It’s all a clever marketing ploy that people have
latched on to and overuse.



Really, no site should ever need SEO work done to it. A site should be
designed properly from the start and maintained properly after that
point. 

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