Fractal marketing

Fractal marketing
Fractal is "A geometric pattern that is repeated at ever smaller scales to produce irregular shapes and surfaces that cannot be represented by classical geometry. " (more). Fractal Marketing is the process by which a product or service is promoted through modern electronic media and is subsequently picked up and scattered bypotential consumers.

Viral & Fractal
Whereas viral marketing presupposes that a consumer is infected with the intended message, fractal marketing reflects that the consumer modifies the message: it's still part of the snowflake's pattern, building unique pieces of it each time.
 

An example of fractal marketing would be Apple's Switch campaign of 2002 and Ellen Feiss's subsequently marketed web identity. They are affiliated, they are part of the same pattern, but this outcome could not be predicted by Apple.

NOTE: a bunch of shark avatars will start a game using Fractal Marketing in drimngo with LFT-Australia (read more)

Urban Dictionary: fractal marketing